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Dave Aiello Rolls Out "Weblog Improvement" Website

Dave Aiello '89 launched a new website called Weblog Improvement for his company CTDATA. The Weblog Improvement site is designed to attract customers who are looking for assistance building or enhancing websites based on the Movable Type web publishing system. Movable Type is the most popular web publishing tool for building weblogs, websites that contain articles listed in reverse chronological order.

The idea for Weblog Improvement came from the Ed Anuff '90, Dave's friend from college who co-founded Epicentric and recently worked at Vignette Corporation. He suggested offering Movable Type consulting services, building on the success of Operation Gadget, a Movable Type site that Dave built and currently blogs himself. Operation Gadget recently celebrated its first anniversary and has now has between 100,000 and 150,000 unique readers per month.

"There's no question that Operation Gadget is in the top 1 percent of weblogs in terms of traffic", Dave said. "I'm hoping to be able to help other serious webloggers increase their readerships and generate higher cash flows using some of the techniques I've learned by blogging for a year. There's room for more top tier weblogs and I'd like to help other people join the club."

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